Our sales and marketing team will work closely with your hotel to create and implement a strategic plan to drive sales across both online and offline channels.

Tactics will include:

• Review current sales strategy and pricing to ensure you are competitively priced to compete locally with rooms, events, F&B etc.
• An online distribution audit to ensure you are maximising opportunities with Online TPIs and GDS

• Working with our PR agency to identify positive press opportunities within key target media
• Working with our digital agency to drive the hotel's online presence through new content, link building, SEO and email marketing
• Taking advantage of opportunities with social media channels including Twitter, Instagram and Facebook
• Marketing team to support sales team by providing relevant sales collateral e.g. brochures, flyers, pull-ups and other point of sale material

Our hotel revenue management team lead each hotel’s revenue strategy to ensure they maximise opportunities and ensure there is a complete process and procedure compliance. Our revenue team’s goal is to attract the right guest, at the right time through the most profitable channel. With our effective revenue management strategy, we are able to drive bookings during low demand periods, while capitalising on high demand during peak periods.

Our team has a wealth of experience in utilising a variety of yield management systems, both non-branded and branded, ensuring that we optimise a property’s revenue to deliver the optimum profit. Our team has experience in managing revenue for hotels that are destination as well as city centre hotels situated in busy locations.

Our team’s approach to strategy is versatile and we can adapt this to a wide spectrum of hotels ranging from focus serviced to luxury hotels, either branded or non branded.  Our team also appreciate the importance of total revenue for each venue and have a wealth experience in conference, spa, golf and restaurant management.  This ensures that any property our team works with will achieve the optimum revenue and ultimately increase profit.

Due to the wealth of experience our team offer, we have developed key relationships with third-party suppliers.  This ensures that each of our properties gains the best deal with the lowest commission available.  The understanding of working with third parties as well as delivering the maximum volume of direct business.

We provide management and consultancy services to the fitness and wellness industry. We have years of experience and know exactly what it takes to run successful health clubs and spas.

Our expertise spans across feasibility, facility design and launch through to ongoing daily management support.

We will maximise revenue opportunities through systems that allow us to understand and monitor the behaviour of every gym and spa member.

In addition, we will utilise effective sales and marketing programmes to attract new customers and retain existing ones. We also minimise costs through our buying power and systems.

Our health club and spa management service removes the hassle of you running the business but most importantly, we will optimise revenue and profitability.

Our food and beverage knowledge is second-to-none in the hotel industry. We have a wealth of experience and F&B solutions for banqueting, events and conferencing.

In addition, we also have an exclusive partnership with Marco Pierre White where we own the franchise rights to five of his restaurant brands. This creates an opportunity to re-brand the hotel restaurant, turning it into a MPW destination restaurant.

We currently have many MPW branded restaurants in hotels across the UK, all of which have increased sales, revenue and profitability. The results show how the MPW brand attracts hotel guests and external diners to create busy, profitable dining spaces.

The five brands are: Wheeler's of St. James's, Steakhouse, Bar & Grill, Mr. White's English Chophouse, New York Italian and Bardolino Pizzeria, Bellini & Espresso Bar.

All of our brands offer something different in terms of food, price, service and setting, which gives us the opportunity to provide the perfect restaurant offer for our different hotel brands and locations. Our experience in food and beverage gives us:

• A strong USP against the F&B offer of our competitor hotels
• A consistent and quality offer
• Improves food cost of sale and margins
• Improves customer satisfaction
• Standards, training and auditing

We have a robust auditing process for both back and front-of-house to ensure food quality, hygiene, brand compliance and customer satisfaction are delivered to the highest of standards. In addition, we have a continual training programme that ensures our kitchen and front of house teams are constantly developing and maintaining standards.

The hotel finance teams are trained on the integrated systems to deliver efficient and effective financial services to both internal hotel teams and owners. They are supported by financial specialists with an extensive background in the hospitality field.

Financial Service excellence is achieved through the continuous improvement of our existing services, processes and systems.

Offering a flexible service to enable informed decisions to be made by providing regular, timely and accurate business performance information.

The online portal delivers integrated financial intelligence on a daily basis to improve decision making and leads to superior financial performance.

Revenue Management-
Our hotel revenue management team lead each hotel’s revenue strategy to ensure they maximise opportunities, while there is complete process and procedure compliance.

Financial Reports-
We provide a suite of financial reports including monthly profit & loss, KPI analysis, balance sheets, cash flow forecasts, food and beverage margin reports and monthly stock take reports. We owner reports to suit all requirements. 

Payroll-
We have payroll planning tools to ensure that we schedule ahead and optimise daily resourcing. We also offer an in-house solution to processing.

Black and White Hospitality Management offers centralised procurement benefiting from negotiated prices with over 50 local and national suppliers, covering all procurement needs including food, beverage, operating supplies and laundry.

We complete regular comparison exercises to ensure we continue to purchase at the best possible rates, maximising profitability for all our properties.

By working closely with each individual property, we can ensure they are taking advantage of the best deals available to them.

Also, available to BWHM customers is a market leading E-Procurement/Purchase to pay platform, where we have negotiated a reduced fee exclusively for BWHM customers and can offer support with setup and ongoing management.

We believe that investing in our people is key to the success of our business and are fully committed to the training and development of our team members.

Our training encompasses on and off the job learning, coaching, mentoring and personal development planning.

We offer training and development programmes that will help develop our future leaders, inspire high levels of service delivery, and allow every one of our team members to grow with us. 

Our training function acts as an internal consultant to ensure that all training activities are completely aligned to each of our brands and their specific requirements.

Our property and technical team have a wealth of experience with new hotel developments, construction and maintenance. This team is completely client focused and will achieve commercial objectives while meeting brand compliance.

This will be achieved by:

• Client representative
• Feasibility studies
• Design team and consultant selection
• Procurement strategies

• Project management
• Development monitoring
• Planned preventative maintenance management
• Property standard and compliance auditing

Our in-house interior designer can advise and assist on all concept or development areas.

You can count on an accomplished team of experienced HR professionals to deliver a first-rate service for your hotel. Black and white Hospitality uses best in class systems to motivate, recruit, retain & develop the industry's finest and most talented staff.

We have a reputation for quality, integrity and innovation resulting from building relationships with our clients. Our collaborative, fresh and determined approach enables us to provide valuable solutions to even the most complex problems, ensuring results for your hotel.

Effective day-to-day management is crucial to the success of any business. Our Operations team have extensive experience in this field and are closely aligned to the performance of our managed sites.

Their support is focused upon the delivery of results whilst offering a personal approach and bespoke engagement to every site with regular on-site reviews, monitoring and coaching to drive performance and help deliver a unique experience for our customers along with ensuring that the focus and energy of the team are directed to the right area of the business.